what we do
Making Programmatic Work.
RLLCLL’s proprietary algorithmic decision engine analyzes video advertising opportunities in real-time. This greatly improves media buying efficiencies, campaign effectiveness and makes programmatic work. We layer on human intelligence to make every campaign work in real time.
With our audience decision engine, we analyze a unique blend of more than eighty data points for each user we serve an ad to, ensuring targeting and brand safety. By pulling this data directly from web pages and video players, we can verify that our audiences are engaged users watching great content online.
RLLCLL is a technology company, first and foremost. We do simple things very well, like passing along the right URL and player size, white list and block list implementation, reporting, and campaign-optimization. We also do more complicated things, like real-time decisioning on billions of data points using multiple, modular software systems and scalable hardware. The bottom line is helping to build a programmatic ecosystem that is brand safe, transparent and reliable.
Our mission is to make programmatic work: safe for advertisers, efficient for agencies, effective for publishers.
USING OUR PROPRIETARY PLATFORM AND PROGRAMMATIC PARTNERSHIPS, RLLCLL DELIVERS REAL VIDEO PERFORMANCE AS MEASURED BY TRAFFIC QUALITY, BRAND SAFETY METRICS, VCR, CTR, FILL RATES AND INCREASED IMPRESSIONS PER AD CALLS (MEDIA EFFICIENCY) ACROSS HUNDREDS OF VIDEO CAMPAIGNS
Innovation for Pre-Roll Video Advertising
RLLCLL is dedicated to building leading edge technology for pre-roll video advertising. Based in San Francisco, our data-driven decision engines and real-time traffic quality analysis tools are built on top of leading programmatic exchanges. Our partnerships include agency trading desks, exchanges, premium publishers and advertisers.
Our proprietary technology is built for video first and to work with programmatic media partners. Rllcll adds efficiency and speed to ad calls, returning calls when we have an ad and reducing errors when we don’t. Less wasted calls means better fill rates and less spinning for platforms. We are dedicated to building a programmatic advertising eco system that is brand safe, effective and delivers the real value inherent in machine learning and deep data.
MEET THE CEO
We geek out on data, data systems, ad servers, and all things digital advertising related. Not to mention movies, comic books, super heroes, video games, and eating out. Drop us a line and let’s chat!
– The rllcll team
SF Offices – 44 Tehama St. (Galvanize Bldg.) San Francisco, CA 94105